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Stretching Your Tradeshow Dollar

Participating in tradeshows can be a profitable venture. Tradeshows offer the ability to see hundreds of thousands of people, face-to-face in one location. Few other kinds of marketing provide this type of personal interaction. If you need to justify your participation in a tradeshow to the accountant, here are two key tips that can help you plead your case.
Your tradeshow signage can be re-used for regular business. Consider having them up in you business, taking banners when you do presentations and having them on display at suppliers, banks or other places you do business. They can also be used to promote charitable events. 
Your tradeshow signage will be used for several tradeshows and events, so the cost should really be spread over all the ways you can use the materials. For example if you invest $5,000 on your tradeshow signage and you attend 2 tradeshows and 7 promotional events throughout the year your cost is $555 per event. If you do the same for 3 years your cost is $185 per event. Take a look at all of the events you participate in over a year or two and see how many times you could use tradeshow signage. 
Any Questions?
When you're ready drop by the shop and let our team lead you through the options for creating a tradeshow booth in your budget, or request a quote here!

Speedpro provides a wide variety of visual communications services. We take pride in working with you and your business to optimize the visibility of your brand and its message.

We partner with our clients to produce innovative and effective signs ranging from basic banners and window graphics to large scale billboards and beyond. Our team has the skills, experience and insight necessary to assess your company’s requirements and budget and recommend a signage solution that works best for you. There’s no sign we can’t make!